If you've been following the Dutch Pokémon community at all over the past few months, chances are you've come across the name Enzo Knol. Not just as a vlogger, but especially as a livestreamer dedicated to opening Pokémon products. From enormous booster boxes to exclusive cards, Enzo's streams attract tens of thousands of viewers who watch live as he attempts to acquire rare cards.

But what exactly is going on? Why is he doing this? And how is the Pokémon world reacting? In this blog post, I'll take you on a journey through Enzo Knol's remarkable Pokémon journey.

From vlogger to Pokémon ripper

Enzo Knol has been one of the Netherlands' most famous YouTubers for years. But while his content once started with daily vlogs and challenges, these days he increasingly focuses on Pokémon cards. Especially during his livestreams on YouTube and TikTok, he opens dozens to hundreds of packs per session. These aren't just simple booster packs, but boxes worth hundreds to thousands of euros.

For example, he previously streamed a Rip & Ship live opening of more than €12,500 worth of Pokémon products together with Nathan (ACID), where viewers watched live as rare cards such as alt art Charizards, Umbreons or gold cards emerged from packs.

How does Enzo Knol's Pokémon content work?

The principle is quite simple: Enzo buys (or receives) Pokémon products such as Elite Trainer Boxes, booster boxes, premium collections, or individual packs and opens them during a livestream. He often provides live commentary, reads chat responses, and shares his enthusiasm when a rare item is drawn.

He regularly collaborates with Pokémon webshops like Flash-Cards, which supply him with products or participate in his streams. In some cases, viewers can even purchase packs, which he then opens live for them in a form of entertainment known as Rip & Ship.

Fans are feasting on the suspense

The appeal lies primarily in the suspense: what's in the next pack? Will there be an alternate art? Will he pull a card worth hundreds of euros? Enzo's enthusiasm is infectious, and his streams regularly create viral moments where he pulls rare cards. Think of clips where he pulls a rare card worth over €1,000 from a pack.

He also uses professional setup and editing, making his streams smooth and enjoyable to watch – even if you don't collect Pokémon cards yourself.

Controversy: Is he disrupting the market?

As with any popular phenomenon, there's also criticism. On Reddit and in Pokémon groups, there's sometimes grumbling that big influencers like Enzo Knol can influence the market. For example, by driving up prices or buying up large quantities of stock, making it harder for small collectors to find products. As long as he doesn't have a Logan Paul necklace like that. $5,300,000 won't do any harm.

Yet, there are also positive things to say: many fans believe Enzo is actually contributing to the hobby's popularity and attracting new people. His content creation style is making Pokémon cards a hot commodity again among a younger audience that has been following him for years.

Revenue model: views, donations and sponsorship

The livestreams aren't just fun; they're also financially smart. Besides ad revenue and sponsorship deals, Enzo receives donations during the livestreams and earns money from affiliate deals with ticket shops. Moreover, the content itself generates viral shorts that are viewed millions of times on TikTok, Instagram, and YouTube.

So it's not just a hobby, but also a strong commercial concept. Enzo knows exactly how to combine excitement and entertainment to get the most out of his content.

What does this mean for the Pokémon community?

Whatever your opinion on the rise of big names like Enzo Knol in the TCG world, one thing is clear: he has brought Pokémon collecting and opening back into the consciousness of a wide audience. His livestreams are a combination of excitement, nostalgia, and entertainment that many people can relate to, especially those who grew up with Pokémon.

And for the avid collectors among us? His streams may not be for everyone, but it's a sign that the Pokémon TCG is far from dying. Quite the opposite: with these kinds of influencers, it's getting a new lease on life.