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If you collect Pokémon cards, you've probably come across terms like holo , reverse holo , and full-art . But what exactly do they mean? And which ones are rarer or more valuable?

In this guide, I'll explain in simple terms what each type of card is, what to look for, and which ones are the most popular among collectors.

What is a Holo (holographic card)?

A holo is a Pokémon card where the image of the Pokémon sparkles or shines. Only the illustration area has a holographic effect; the rest of the card is matte.

Features:

  • Only the art part shines
  • Often rarer than non-holo cards
  • You usually find holos as the "rare" ones in a booster pack

Why popular?
Holos are often beloved because they exude classic rarity. Think of the Base Set Holo Charizard, which was the showpiece of schoolyards.

Charizard 4/102 1st edition base set

What is a Reverse Holo?

With a reverse holo, it's the exact opposite: the entire card is glossy, except for the image itself . The background, text box, and borders have a glossy film, while the Pokémon image remains matte.

Features:

  • The art part is matte, the rest is shiny
  • Often comes in boosters (in addition to a rare card)
  • In modern sets, almost every card also has a reverse holo version

Why interesting?
Reverse holos make even ordinary commons or uncommons much more attractive to collectors who want complete sets in style.

Pikachu 049/203 Evolving Skies

What is a Full-Art card?

A full-art card is one where the artwork covers the entire surface , including the background, borders, and text boxes. You'll immediately see that you're holding something special, often with alternative art or vibrant colors.

Features:

  • The entire map surface is artwork
  • Mostly rare or ultra rare
  • Comes in multiple variants: Pokémon V, VMAX, ex, supporter trainers, etc.

Why wanted?
Full-arts are collectible due to their unique design, rarity, and the fact that they are often part of special subsets such as the Galarian Gallery or Trainer Gallery.

Pikachu 160/159 SWSH Crown Zenith Secret

Which is the rarest?

Type of card Rarity Value (average) Collector's favorite?
Non-holo Low Few No
Holo Average Moderate to high Yes, with popular Pokémon
Reverse holo Variable Low to medium Yes, for set collectors
Full art High High to very high Absolute

Note: Rarity also depends on the Pokémon itself , the set , and the condition of the card .

In summary

  • Holo = glossy image only
  • Reverse Holo = glossy card, matte image
  • Full-Art = full card is artwork