If you collect Pokémon cards, you have certainly come across terms like Holo, Reverse Holo and Full Art. But what do they actually mean? And which ones are rarer or more valuable?
In this guide we explain in simple terms what each type of card is, what to look out for and which ones are the most popular among collectors.
What is a Holo (holographic card)?
A Holo is a Pokémon card on which the image of the Pokémon sparkles or shines. Only the illustration window has a holographic effect; the rest of the card is plain matte.
Characteristics:
- Only the art section shines
- Often rarer than Non-Holo cards
- You usually find Holos as the “rare” in a booster pack
Why popular?
Holos are so well loved because they radiate classic rarity. Think of the Base Set Holo Charizard — that was the showpiece in the schoolyard.
What is a Reverse Holo?
With a Reverse Holo it is exactly the other way round: the whole card shines, except for the image itself. The background, text box and borders have a shiny foil, while the Pokémon artwork stays matte.
Characteristics:
- The art window is matte, the rest is shiny
- Often comes as an extra in boosters (alongside a rare card)
- In modern sets almost every card also has a Reverse Holo version
Why interesting?
Reverse Holos make even ordinary Commons or Uncommons a lot more attractive for collectors who want to complete sets in style.
What is a Full Art card?
A Full Art card is a card on which the illustration covers the entire surface of the card, including the background, the borders and the text boxes. You can see straight away that you are holding something special, often with Alternate Art or intense colours.
Characteristics:
- The entire card surface is artwork
- Usually Rare or Ultra Rare
- Comes in several variants: Pokémon V, VMAX, ex, Supporter Trainers, etc.
Why sought after?
Full Arts are collectible because of the unique design, the rarity and the fact that they are often part of special subsets such as the Galarian Gallery or the Trainer Gallery.
Which one is the rarest?
| Type of card | Rarity | Value (average) | Collector favourite? |
|---|---|---|---|
| Non-Holo | Low | Little | No |
| Holo | Medium | Moderate to high | Yes, with popular Pokémon |
| Reverse Holo | Variable | Low to medium | Yes, for set collectors |
| Full Art | High | High to very high | Absolutely |
Note: the rarity also depends on the Pokémon itself, the set and the condition of the card.
In summary
- Holo = only the image is shiny
- Reverse Holo = shiny card, matte image
- Full Art = the whole card is artwork
